Crafted clear, differentiated copy through deep industry research to position them as the trusted choice in a competitive field.

Delivered a modern website refresh and strong copywriting to align the online presence with their professional expertise during a successful market relaunch.

Built a complete digital foundation—including donations, events, and community tools—to help a new non-profit raise hip health awareness across Canada and beyond.

When I’m a HIPpy launched, they had this huge, heart-tugging mission—raising awareness and funds for hip dysplasia and other hip issues—but zero online footprint. Families, supporters, and medical pros had nowhere to go.